Ad networks are so essential to the mobile ad process that most app owners probably have some ad networks in their shortcuts and they spend...
I’m sure you’ve heard of reward-based advertising, an effective way to engage with users and incentivize them to install your app via various rewards. Let’s...
App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of...
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This...
The term 'OTT' is becoming increasingly prevalent in today's rapidly evolving media landscape. But what is OTT? OTT, or Over-The-Top, describes a streaming media service...
When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the...
There are many ways for mobile apps to use ads for monetization, including banner ads, interstitial ads, and more. Today, some of the most common...
In today's rapidly evolving digital advertising landscape, understanding the key players, such as demand side platform companies and supply side platform examples, is essential. Demand...
How to Rapidly Grow Engagement With Your New App When launching a new app, you may be excited to see it grow and beat out competing...