the term which refers to the traffic coming from all types of advertisements in return for a reward
ARRPU
What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of
INCENT TRAFFIC
RELATED TERMS
Lifetime Value (LTV)
What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can
In-App Header Bidding
What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a