The term 'OTT' is becoming increasingly prevalent in today's rapidly evolving media landscape. But what is OTT? OTT, or Over-The-Top, describes a streaming media service...
In today’s digital-first world, mobile app marketing is essential to a brand's overall strategy. The landscape is dynamic, with mobile app marketing trends constantly evolving...
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are...
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad...
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of...
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the...
Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use...
When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among...
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...
A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full...
Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their...