The unstoppable growth of mobile applications makes defining and developing an App Marketing strategy vital to success from the start of the project. Large and...
The terms, generation X, generation Y, generation Z are well known; names given by the generations of individuals who lived through certain events in common. We...
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to...
The web wastes information on tricks and strategies for companies to improve their products and services and their communication with consumers (B2C, or business to...
The mobile and app industry moves fast due to its low-barriers-to-entry, low-cost of production and high-market penetration. Revenue also echoes this sentiment, with the app...
Could you ensure that you do not make mistakes in mobile marketing strategies? The mobile phone has long surpassed the computer as the preferred device...
Millennials are a big crowd. Not only are they the largest generation since the baby boomers, but they are also in their buyer stage. By the...
Technology has become an elemental resource in people's daily lives, a fact that has generated a changing customer, as well as the dialogue between brand...
TikTok is the rising star of recent years, becoming one of the most downloaded apps in the world. It's hard to believe it's first launched...
In recent years, the use of mobile devices has done nothing but grow exponentially, becoming a central axis of relationships and consumer habits. In this...
There is no doubt about the rise of mobile marketing worldwide. Currently, the penetration of mobile devices is no less than 53%, which makes clear...
Users have changed their consumption habits. The smartphone is the device through which we access the Internet the most, which has influenced the creation and...