From storytelling and narrative to collectibles and community, game companies are striking out in new directions and looking for new ways to combine the best of all genres to attract and retain players. This is at the core of hybrid-casual. But it's not just about developing new hooks and loops to stay ahead of fierce competition.

With this dynamic shift in trend, the mobile gaming industry should eventually start expecting deconstruction of casual gaming titles due to D7+ user engagement ( i.e playtime stickiness ) becoming absolutely critical with each passing day, hence creating the necessity for Hyper-Casual & Hybrid Casual gaming titles for sustainable & continuous growth.

Rewarded playtime is a great user acquisition source for Tripledot Studios and other ad-monetized publishers. Time-based incentives increase the number of ads watched per user, resulting in a win-win situation for both parties: more fulfilling gameplay for users and more ads revenue for publishers!