In today’s digital-first world, mobile app marketing is essential to a brand’s overall strategy. The landscape is dynamic, with mobile app marketing trends constantly evolving
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020.
Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it
When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the
Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are
This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break
CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where
In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad
“Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for
An offerwall is a plugin within an app or webpage that consists of simple tasks for users to complete. These tasks include actions such as
The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of
User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the
